Moen Taps Optiem for E-Mail Marketing

Share this content:
Moen Inc.,North Olmsted, OH, one of the leading U.S. makers of residential and commercial plumbing products, has named Optiem LLC, Cleveland, to handle e-mail marketing.


The account was won following a cold call.


"They were using MessageMedia and doing it inhouse and were not satisfied, so they decided that the right solution for them was to outsource it to a full-solution e-mail agency," said David Eden, president of Optiem.


Optiem's other clients include National City Corp., Targus, IMG, CD Warehouse and the Cleveland Zoo.


Optiem's tasks include cleaning Moen's inhouse e-mail list and the purchase of 90,000 addresses. Optiem also will be responsible for tracking the performance of an e-mail campaign that encourages participation in an online sweepstakes and its return on investment.


"They want to acquire new customers, and the other [goal] was to promote their PureTouch Aqua suite, which is a water-filtration system for the home," Eden said.


Targets of the e-mail effort include home remodelers and businesses involved in the home remodeling field.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here