Moen Taps Optiem for E-Mail Marketing

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Moen Inc.,North Olmsted, OH, one of the leading U.S. makers of residential and commercial plumbing products, has named Optiem LLC, Cleveland, to handle e-mail marketing.


The account was won following a cold call.


"They were using MessageMedia and doing it inhouse and were not satisfied, so they decided that the right solution for them was to outsource it to a full-solution e-mail agency," said David Eden, president of Optiem.


Optiem's other clients include National City Corp., Targus, IMG, CD Warehouse and the Cleveland Zoo.


Optiem's tasks include cleaning Moen's inhouse e-mail list and the purchase of 90,000 addresses. Optiem also will be responsible for tracking the performance of an e-mail campaign that encourages participation in an online sweepstakes and its return on investment.


"They want to acquire new customers, and the other [goal] was to promote their PureTouch Aqua suite, which is a water-filtration system for the home," Eden said.


Targets of the e-mail effort include home remodelers and businesses involved in the home remodeling field.


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