Mobile Commons appoints CEO
Mobile Commons appointed Anthony Risicato as CEO. He was previously general manager at Covario, an interactive analytics company. Risicato, a 15-year interactive marketing veteran, is expected to guide the mobile marketing services firm through its next phase of development, namely to grow the business's clientele.
“The goal is to take the fundamental premise of making mobile marketing easy and powerful and evolve it into three basic pillars: allowing brands to connect with the customer, allowing customers to engage with the brand and the ability to measure all of it,” said Risicato.
Prior to working at Covario, Risicato was general manager at Innovation Interactive, a performance marketing company, where he oversaw business development, operations and product management.
Mobile Commons, whose clients include New York City Department of Public Health, Care USA, and the National Association of Realtors, is focused on integrating its platform with other channels. Its Web-based platform integrates SMS, voice and mobile Web applications with CRM and databases, as well as with Twitter, Facebook applications.