Miva's InLine Offers Hyperlink Ads

Share this content:

Online advertising network Miva has launched InLine, letting online publishers build revenue without increasing page impressions or sacrificing Web site real estate for advertising.

InLine crawls publishers' sites, and hyperlinks are added to keywords within the content of certain pages. Ads appear only if they are user-initiated. Users must mouse over the hyperlinks, and a pay-per-click ad appears that is relevant to the hyperlinked keyword.

"Miva InLine provides an incremental revenue stream for online publishers, as many of them are struggling to keep up with the demand for available site inventory in the current online advertising boom," said Seb Bishop, president and chief marketing officer of Miva, New York.

In addition to pay-per-click ads, the floating box displays editorial links directing users to related pages of the publisher's site. This feature is initially available only to Miva's larger publishing partners, is powered by Miva's proprietary contextual technology and is designed to enhance online user experience.

Filters were implemented in the new product to prevent keywords from being tagged in sensitive or inappropriate articles. Miva has assigned a team of editorial experts to monitor and update these filters.

Miva's InLine will be available in the United States, Britain, France, Germany, Spain and Italy. For more information, visit www.miva.com/inline.

"A major benefit of the new product is its ability to drive increased revenue without any need for publishers to increase page impressions," Mr. Bishop said.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here