Miva partners with AnchorFree, delivers PPC ads

Share this content:

Online advertising network Miva Inc. is delivering pay-per-click ads to AnchorFree, which claims to be the world 's largest free Wi-Fi community.

AnchorFree will be employing Miva ads on its Wi-Fi security VPN product Web page and on the AnchorFree Rewards-Bar.

"Relating to this specific deal, our strategy was to provide AnchorFree with a way support it's free Wi-Fi services by monetizing specific consumer applications through Miva pay-per-click ads, said Chrysi Philalithes, vice president of marketing and communications at Miva, New York.

Ads will be displayed to monetize each of these products.

Both are free to the consumer and ad supported.

When users access a Wi-Fi hot spot, Miva pay-per-click ads will appear on an introductory Web page that provides information on AnchorFree's Wi-Fi security VPN product.

Miva pay-per-click ads also will appear as text-based links on AnchorFree's Reward's Bar, a tool bar application that allows users to find products and services and at the same time earn rewards points when purchases are made.

In addition the companies will be expanding their relations in the future through the development of an AnchorFree one-click, Wi-Fi access button for customized toolbars.

The button will be available to publishers who have their own-branded toolbar created by Miva. This will deliver each toolbar user one-click access to AnchorFree's network of Wi-Fi "hot-spots" around the globe.

"Many providers lack the flexibility and customization that Miva offers," Ms. Philalithes said. "Miva created a pay-per-click implementation that provides relevant ads for users, while maintaining AnchorFree's branding."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above