Miva Media signs new partner agreements in U.S., Europe

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To strengthen its online advertising network, Miva Media has signed new partner agreements with TransWorldNews Inc., Argusauto.com, Boursier.com, Sport1, MyVideo.de and Grupo Zeta.

Under the agreements, Miva's pay-per-click ads will be displayed on the partners' Web sites.

"As with all our distribution partnerships, our objectives are to increase advertisers' reach to targeted audiences, deliver a PPC revenue stream for distribution partners and provide relevant ads to Internet users," said Chrysi Philalithes, vice president of global marketing and communications at Miva Media, New York.

News and press release distributor TransWorldNews will be displaying Miva InLine Ads across www.transworldnews.com.

Miva signed a search and content agreement with French automotive site Argusauto.com. Argusauto.com will be displaying Miva's pay-per-click ads through both content implementations and prompt links. Another French firm, finance site Boursier.com, also signed a content agreement Miva.

Germany's largest sports portal, Sport1, sealed an agreement with Miva that reunites the two companies that had a previous pay-per-click agreement in place a year ago. Under the terms of the new agreement, Miva will be displaying content-driven pay-per-click ads across both the home page and channel pages of the site.

Miva signed a content deal with MyVideo.de, a German company. The agreement calls for content-driven Miva pay-per-click ads to be displayed across selected channels of the site.

The re-signing of a content agreement with Grupo Zeta , one of the top five publishers in Spain, will see Miva continue to display content-driven pay-per-click ads across a portfolio of 13 different Grupo Zeta sites including www.sport.es and www.elperiodico.com.

"This announcement highlights Miva's strategy of using PPC ads to help monetize Web properties through a number of different ways, namely, search, content and InLine advertising," Ms. Philalithes said. "In providing a plethora of options for Web publishers, Miva helps them address their Web monetization needs."

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