Miva launches movie review site Spill.com

Share this content:

Miva Inc., a digital advertising and media company, has launched an animated movie review site at Spill.com.

The original video content at Spill.com features comical, cartoon-style movie reviews.

"The launch of Spill is part of a drive to expand our portfolio of Miva-owned consumer Web sites," said Alex Vlasto, global communications director at Miva. "The idea is that by owning our own traffic we have even greater control over what we can offer to our advertisers, both in terms of demographic reach and different ad formats."

Spill.com is Miva's first foray into video content creation and syndication, allowing the company to explore the emerging video advertising sector that Jupiter Research predicts will be worth $1.3 billion by 2011.

"For advertisers, the site offers a new channel to reach an 18- to 34-year-old demographic," Mr. Vlasto said. "As the site develops, our intention is to offer advertisers a variety of different ad formats that span not only the more traditional display ads but also emerging formats such as video ads."

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here