Miva Forms Pay-Per-Call and Click Deals With Four Firms

Share this content:

Online advertising network Miva made several new partnerships with Web properties in the United States. The company signed d istribution agreements with WorldNews, Quintura, Yaia Comunicaciones  and Funmobile.

"Miva's mission is to help publishers effectively compete for audience and media spend, while protecting and monetizing their brand and content value online," said Seb Bishop, London-based president of Miva. "These new partnerships signal progress that our positioning is resonating in the market."

WorldNews will leverage Miva's pay-per-click contextual advertising product. Ads will be matched to relevant content on the Web page.

For its part, Quintura can serve pay-per-click and pay-per-call ads using Miva's service, giving users the choice of either clicking or calling through to relevant information.

Also, Yaia will leverage Miva's services to deliver pay-per-click ads to users as part of an overall strategy to monetize their network's traffic.

Funmobile customers can download games and ring tones to cell phone and mobile devices. Miva will deliver pay-per-click ads to Funmobile's 2 million monthly users.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above