Miva Forms Pay-Per-Call and Click Deals With Four Firms

Share this content:

Online advertising network Miva made several new partnerships with Web properties in the United States. The company signed d istribution agreements with WorldNews, Quintura, Yaia Comunicaciones  and Funmobile.

"Miva's mission is to help publishers effectively compete for audience and media spend, while protecting and monetizing their brand and content value online," said Seb Bishop, London-based president of Miva. "These new partnerships signal progress that our positioning is resonating in the market."

WorldNews will leverage Miva's pay-per-click contextual advertising product. Ads will be matched to relevant content on the Web page.

For its part, Quintura can serve pay-per-click and pay-per-call ads using Miva's service, giving users the choice of either clicking or calling through to relevant information.

Also, Yaia will leverage Miva's services to deliver pay-per-click ads to users as part of an overall strategy to monetize their network's traffic.

Funmobile customers can download games and ring tones to cell phone and mobile devices. Miva will deliver pay-per-click ads to Funmobile's 2 million monthly users.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above