Mitchell Ousted as Habeas CEO, Source Says

Share this content:
Anne Mitchell is out as CEO of the Palo Alto, CA, anti-spam company she founded, Habeas Inc., according to a well-placed source.


Details of Mitchell's situation were sketchy yesterday, and she declined comment. It is unknown who will replace her.


Habeas offers a copyrighted poem e-mailers can place in their headers to ensure their e-mail is allowed past the anti-spam filters of ISPs that recognize the header. Spammers who use the header without permission face being sued by Habeas. The company won its first such suit this month.


Before launching Habeas, Mitchell was staff attorney for spam-blocking organization Mail Abuse Prevention System LLC, a group that in the late 1990s was on many direct marketers' most-hated list of companies for reportedly trying to strong-arm marketers into stringent opt-in e-mail list-building tactics.


MAPS lost favor with anti-spammers over a two-year period after it settled a lawsuit with Experian in October 2001 and then sued fellow anti-spammer Gordon Fecyk in spring 2002 claiming he made off with company property, and MAPS has fallen from prominence as a result.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above