MindArrow Systems Introduces Rich Media E-Mail Creation Software

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MindArrow Systems this week began offering MindArrow Messenger 3.5, a software suite that lets marketers create, manage, deliver and track rich media e-mail campaigns.


The Aliso Viejo, CA, company, a provider of direct interactive marketing software and services, said its new software helps marketers create and deliver HTML, audio, video, Flash and portable document format documents and features a Web interface.


The suite includes:


· MindArrow Message, an interactive e-mail that combines HTML message templates with text, multimedia content and digital documents.


· MindArrow Designer, which allows marketers to combine video, audio, graphics and animation into multimedia messages that can be viewed without special players or plug-ins.


· MindArrow Catalog, a Web-based library of electronic sales and marketing materials.


· MindArrow MediaLinks, which allows hyperlinks to be added to any digital file.


· MindArrow Monitor, a graphical, Web-based reporting system that tracks MindArrow Messages in real time.


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