Mikasa boosts e-commerce experience with new hosted site search

Share this content:

Housewares retailer Mikasa & Company has implemented SLI Systems Inc.'s  hosted Web site search and automated search engine optimization offerings to increase site traffic, improve the customer experience and capture more online sales.

Since the implementation, Mikasa has seen the number of searches conducted on its site steadily increase, resulting in more sales and conversions. It also has seen higher traffic numbers stemming from greater visibility on major Internet search engines.

"SLI Systems gave Mikasa & Co. the ability to provide a better shopping experience and therefore a better brand experience for site visitors," said Stephen Henderson, director of consumer services and e-commerce for Mikasa.

"Today, SLI helps our visitors find exactly the item they're looking for, faster," he said. "We know that the largest percentage of visitors to the Mikasa & Co. site are going directly to search, so our ability to share our brand and our products with our visitors has been aided terrifically by SLI by replacing our previous search tool with theirs."

New Jersey-based Mikasa re-launched its e-commerce site in December 2005 and used an off-the-shelf site search solution that was part of its e-commerce platform. Within a few months the company realized the site search was not serving its customers well: it performed slowly and the results were difficult to sort through.

As a result, the company received a number of customer complaints. These visitors told Mikasa that its previous search tool was disappointing: excruciatingly slow responses, and results far too difficult to shop. Consequently, Mikasa, in a measurable way, was turning visitors away from the brand and losing conversion with its search experience.

"When Mikasa first approached us their search was so poor it was broken," said Shaun Ryan, CEO of SLI Systems, Cupertino, CA . "I remember at the time their homepage featured a red bowl, and if you did a search for red bowl it would say 'Sorry, no results found.' "

The number of visitors who search the site at www.mikasaandcompany.com has increased dramatically. Also, conversion rates for customers who use the SLI search tool are converting at roughly double the rate of the rest of the site, according to Mr. Ryan.

SLI Systems didn't optimize Mikasa's site. Instead it is using the retailer's Site Champion service, which allows the site search pages to be indexed by the search engines.

"This has resulted in hundreds of new pages being included in the search engines, which are optimized for the search terms used on the site search," Mr. Ryan said.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here