MicroStrategy, Exchange in $65 Million eCRM Alliance
The agreement, includes an investment by both companies in technology infrastructure, integration and marketing.
Exchange Applications will pay MicroStrategy an initial $30 million fee, payable through a combination of cash and Exchange Applications stock. In addition, MicroStrategy can earn up to an additional $35 million for future eCustomer-Relationship-Management applications over the next two to three years.
MicroStrategy's Intelligent E-Business Platform will power Exchange Applications' soon-to-be released analytical eCRM solution, code-named Project eValuate.
Exchange Applications becomes a master affiliate of Strategy.com, MicroStrategy's Personal Intelligence Network. Exchange will sell Strategy.com affiliations and MicroStrategy products and services.