Michael C. Fina Named Tabletop Provider for The Knot

Share this content:
Specialty retailer Michael C. Fina signed an agreement to become the sole provider of china, crystal and silver to wedding resource The Knot Inc.'s online gift store and registry.


Michael C. Fina products will be listed in the tabletop category of The Knot registry. Brands will include Reed & Barton, Mikasa, Waterford, Hermes, Kate Spade, Lenox, Noritake, Royal Crown Derby, Wedgwood and Vera Wang.


The registry will be available on the sites at theknot.com and michaelcfina.com..


In January registrants will be able to choose from 5,000 dinnerware patterns, 1,200 cutlery options and 2,000 stemware, crystal and porcelain options.


A multimedia program including banner ads, e-mail and print ads in The Knot Weddings' national and regional magazines will target new registrants and wedding guests. Michael C. Fina will offer in-store and offline promotional support.


Both companies are based in New York.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here