Michael C. Fina Expands E-Mail Use

Share this content:
Luxury goods catalog retailer Michael C. Fina is ramping up its e-mail marketing program after a Winterholiday push brought in new customers.


The company is working with Eagle Email, Willow Grove, PA, a division of direct marketing agency NetworkDirect Inc., to generate new business. Michael C. Fina will also use Eagle Response, Eagle's response management software, to create a library of automated responses for quick turnaround in customer service.


"They needed a provider that could host and maintain their permission e-mail database, and send promotional messages on a regular basis to their top customers," Steve Emory, CEO of Eagle Email, said in a statement.


Earlier this month, Eagle Email announced it was confirmed as the sole e-mail services provider to Michael C. Fina, which sells jewelry, china and tableware.


Michael C. Fina first used e-mails over the Winter holidays. While numbers were not disclosed, the retailer said the e-mails attracted customers who would not have come in through its flagship store on New York's Fifth Avenue or the catalog.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above