Miadora Buys Jewelry.com

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Miadora, San Mateo, CA, said last week that it acquired online jeweler Jewelry.com.

The combined company will maximize growth by appealing to two different consumer segments. Jewelry.com will continue to operate as a separate brand in the moderate category marketplace, while Miadora will operate in the luxury market with its extensive selection of fine designer jewelry.

"Jewelry.com has had an enormous response considering the limited number of marketing initiatives we've implemented," said Jewelry.com CEO Scott Shlecter. "We are excited to join forces with Miadora and are confident our partnership will enable us to further enhance our growth."

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