Metacritic.com Takes a Shot at Content Marketing

Share this content:
Metacritic Inc., Incline Village, NV, recently launched its site, www.metacritic.com, which offers reviews and information on new music, film, video/DVD and video game releases.


The company is banking on generating an audience with its Metascores technology, which rates movies, albums and games in accordance to how they were reviewed by several critics and publications. Metascores are a weighted average of individual critic's reviews computed on a scale of 0 to 100. The ratings scale up for good reviews and down for bad ones.


Metacritic's core revenue channel will likely come from ad sales, although it also plans on striking referral-based affiliate deals with online retail companies. In addition, the company said it has plans to target wireless users as it recently signed an agreement with Avantgo, a wireless Internet service provider.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here