Meredith Corp. buys Genex and New Media Strategies

Share this content:

Media and marketing company Meredith Corp. has acquired interactive marketing services firm Genex as well as New Media Strategies, an interactive word-of-mouth marketing firm.

The acquisitions will be held under Meredith Integrated Marketing, the company's business-to-business unit that provides corporations and brands with custom print and online communications for their customers.

The purchase will have no effect on Meredith's financial performance in fiscal 2007, according to the Los Angeles-based Genex, which specializes in online customer relationship marketing and has clients like Honda, Toyota, Citigroup and KB Home.

New Media Strategies, Washington, brings clients ABC, Coca Cola, AT&T, Ford, Sony and Unilever to the deal.

AdMedia Partners represented both sellers. Sale prices were not disclosed.

This is the second acquisition in less than a year for Des Moines, IA-based Meredith, publisher of Better Homes and Gardens. In April the company acquired O'Grady Meyers, a Los Angeles-based interactive marketing services firm with experience in food, packaged goods and health care.

Meredith's consumer database contains more than 85 million names and enables television and magazine advertisers to target marketing campaigns precisely.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here