Medstory teams with publishers on health content

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Medstory has partnered with The Wall Street Journal Online and breastcancer.org to provide quality content to health searchers.

Medstory uses intelligent search technology to bring content from its media partners to consumers seeking health information and resources.

"We provide a new and complementary way to deliver their content to health searchers very rapidly and in the right context," said Alain Rappaport, CEO of Medstory.

Medstory offers searchers instant information, summarized from its analysis of the search. Users can refine their searches for the Web and other sources including audio, video, clinical trials and research papers.

"We are demonstrating how a new form of search can bring timely and world-class information to health searchers that is otherwise very difficult to reach using generic search engines," Ms. Rappaport said.

A user searching for information on breast cancer is presented with options such as drugs, personal health and clinical research. By selecting any of these information items, users can access content from The Wall Street Journal Online and breastcancer.org.

"As soon as Medstory unveiled its new search platform in July, it focused on applying it to large-scale, top-quality health information providers and specialized, authoritative content of health care organizations," Ms. Rappaport said. "This was achieved in short order, and our initial partners represent the quality and depth of content we want to instantly deliver to users."

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