Medio launches its ad network in Europe
Medio Systems, a mobile search and mobile advertising solutions provider, recently made its MobileNow Ad Network available to European advertisers and mobile publishers.
Medio first launched its ad network in the
“The launch of our MobileNow Ad network in the
The ad network targets mobile phone users with pay-per-click ads. It also allows publishers to build click-based advertising into their existing mobile properties. And by using a “Medio” search box, publishers can also use targeted search advertising.
For the past three years, the core of Medio's partnerships has been with mobile carriers such as Verizon, T-Mobile, and TELUS Mobility, Toguchi said. However, the company has been expanding its business to individual mobile-accessible Web sites including ABC and CBS Mobile, she said.