Medio launches its ad network in Europe

Share this content:

Medio Systems, a mobile search and mobile advertising solutions provider, recently made its MobileNow Ad Network available to European advertisers and mobile publishers.

 

Medio first launched its ad network in the United States in March 2007. In the past four months, the network has expanded to serve advertisers in the United Kingdom, Germany, France, Spain, Australia, and South Africa, according to Rowena Toguchi, director of marketing at Medio.

 

“The launch of our MobileNow Ad network in the UK is the first step towards an ad delivery mechanism that hinges on mobile search to provide far greater returns,” said London-based Ben Tatton-Brown, head of advertising sales EMEA, Medio Systems, in a statement. “The real potential of mobile site owners and advertisers comes from the ability to reach individuals with information that is of high relevance and importance to them at the moment they require it.”

 

The ad network targets mobile phone users with pay-per-click ads. It also allows publishers to build click-based advertising into their existing mobile properties. And by using a “Medio” search box, publishers can also use targeted search advertising.

 

For the past three years, the core of Medio's partnerships has been with mobile carriers such as Verizon, T-Mobile, and TELUS Mobility, Toguchi said. However, the company has been expanding its business to individual mobile-accessible Web sites including ABC and CBS Mobile, she said.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above