Mediaplex to Provide Healthcare Company with Internet Services

Share this content:
Mediaplex Inc., a San Francisco-based provider of digital marketing and messaging technology, is expected to announce today that it has signed up healthcare provider Kaiser Permanente.


In conjunction with Internet marketing and consulting firm Marketleap, Mediaplex will provide Kaiser Permanente with e-mail newsletter management and ad-serving technology. The hospital network will use Mediaplex's MOJO Mail to dynamically update e-mail message content each time it is viewed. Messages will be targeted geographically in the eight regions Kaiser Permanente serves.


"The initial campaign is to focus awareness on Kaiser Permanente's kp.org Web site," explained Tammi Riley, Mediaplex's director of e-mail marketing. The initial messages are scheduled to go out in early June, she said.


Marketleap will handle the creation and distribution of Kaiser Permanente's e-mail newsletter. Using the MOJO Mail technology from Mediaplex allows the e-mails to be personalized with geographically specific information.


"Our goal is to personalize relevant newsletters for our subscribers in terms of Kaiser Permanente's services and facilities in their geographies with information that is specific to their healthcare needs," said Deborah Cantu, Kaiser Permanente's national Internet director.


Riley said Mediaplex's MOJO Mail can take real-time data feeds from the client -- such as constantly updating stock prices or frequently changing airline fares -- and serve it to individual e-mails. Each time the e-mail is opened, the data are automatically updated.


close

Next Article in Digital Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above