Mediaplex to Provide Healthcare Company with Internet Services

Share this content:
Mediaplex Inc., a San Francisco-based provider of digital marketing and messaging technology, is expected to announce today that it has signed up healthcare provider Kaiser Permanente.


In conjunction with Internet marketing and consulting firm Marketleap, Mediaplex will provide Kaiser Permanente with e-mail newsletter management and ad-serving technology. The hospital network will use Mediaplex's MOJO Mail to dynamically update e-mail message content each time it is viewed. Messages will be targeted geographically in the eight regions Kaiser Permanente serves.


"The initial campaign is to focus awareness on Kaiser Permanente's kp.org Web site," explained Tammi Riley, Mediaplex's director of e-mail marketing. The initial messages are scheduled to go out in early June, she said.


Marketleap will handle the creation and distribution of Kaiser Permanente's e-mail newsletter. Using the MOJO Mail technology from Mediaplex allows the e-mails to be personalized with geographically specific information.


"Our goal is to personalize relevant newsletters for our subscribers in terms of Kaiser Permanente's services and facilities in their geographies with information that is specific to their healthcare needs," said Deborah Cantu, Kaiser Permanente's national Internet director.


Riley said Mediaplex's MOJO Mail can take real-time data feeds from the client -- such as constantly updating stock prices or frequently changing airline fares -- and serve it to individual e-mails. Each time the e-mail is opened, the data are automatically updated.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here