MediaCom names Lim first direct response chief

Share this content:

Media agency MediaCom has named Jason Lim to the newly created position of managing partner and director of direct response. He was previously SVP and media director at Halogen Response Media, part of Publicis' Starcom MediaVest Group.

Lim, hired last week, reports to Euan Jarvie, COO of MediaCom US. He is responsible for implementing direct response best practices across client groups at the WPP Group-owned company.

“I'll provide strategic oversight for a few select clients,” he said. “I'm also overseeing technology and proprietary systems we're embedding within our systems. The technology is being developed in the UK and analyzes direct response executions and results, allowing for real-time adjustments across media.”

Lim added that MediaCom created the position because its business is becoming more accountable and aligned with direct response principles.

“When talking about above the line versus below the line, there is no line anymore. Everything has to be accountable,” he said. “Regardless of the marketing effort, the belief is everything is accountable. MediaCom is unique because we don't just look at direct response in a vacuum, but as an element across the overall marketing environment.”

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here