MediaBank names Yahoo's Wise CEO

Share this content:

MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently served as GM of ad platforms and global exchange at Yahoo.

Wise's duties as CEO of MediaBank will include client services and further development of the company's technology services.

Wise will replace Brad Keywell, who will remain a director and advisor. His duties as CEO of MediaBank will include further developing its services, he said. Wise also hopes to ease the media-buying process, allowing agencies, marketers and publishers to supplant brokers with the company's services.

“As media spend goes more digital, ad agencies are trying to figure out their cost model and publishers are trying to best maximize their revenue,” he explained. “The more intermediaries there are, the more revenue they're taking from principals. Mediabank is trying to make that process more efficient so we can pass that value back to publishers, marketers and agencies.”

Wise joined Yahoo in 2007 when it acquired Right Media, where he was president.

MediaBank clients include Starcom MediaVest Group, Active International, Empower MediaMarketing and 22squared, according to the company.

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here