Media Study Forecasts Quadruple Rise in Internet Spending

Share this content:
A study released yesterday by merchant bank Veronis Suhler said that Internet advertising will grow more to $24.4 billion by 2004, surpassing network and cable television and consumer magazines. The study said that advertiser spending grew 9.1 percent to $165 billion in 1999 and is projected to maintain an annual growth rate of 8.6 percent to reach $249.1 billion in 2004. Fueling that growth will be continued spending by advertisers on all media, which has been the fastest-growing sector in the U.S. economy for the past five years. The report also said that Americans' media use increased 3.8 percent to 3,339 hours per person in 1999 and is predicted to reach 3,786 hours.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above