MatchLogic, Dynamics Direct Strike Rich Media Deal

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Online marketing solutions provider MatchLogic yesterday formed a partnership with rich media company Dynamics Direct, Los Angeles.

Dynamics Direct's rich media delivery system will be incorporated into MatchLogic's DeliverE opt-in e-mail database.

Dynamics Direct's technology will allow MatchLogic to incorporate information such as names, hometown and purchase history into streaming, Flash-based e-mail marketing campaigns.

MatchLogic, Westminster, CO, said it expects the agreement to strengthen its position as an e-mail solutions provider

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