Martha Stewart Launches Brand Online

Share this content:
Martha Stewart's famed Martha Stewart Everyday mass-market line for Kmart Corp. stores is now online.


The $1 billion line of home and garden products retails at a Martha Stewart Everyday microsite, part of Martha Stewart Living, Omnimedia's BlueLight.com joint venture with Kmart. The three-year-old brand was available only in Kmart's 2,100 stores across the country until yesterday.


"We basically are opening another means of distribution and we intend to support, promote and grow it together with BlueLight," said Sharon Patrick, president of Martha Stewart, New York.


At first only 1,379 stock keeping units or items -- a third of the total Martha Stewart Everyday line -- will sell at the co-branded location on www.bluelight.com that can also be accessed from www.marthastewart.com. A complete offering, including housewares, is slated for the fourth quarter.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here