Marckini leaves iProspect for Isobar

Share this content:

Global digital marketing services network Isobar has appointed Fredrick Marckini to the newly created position of chief global search officer.

Mr. Marckini is giving up his role as CEO of search engine marketing firm iProspect to help expand iProspect and Isobar's global search practice. Rob Murray, who is in his eighth year as president of iProspect, will succeed him.

"As chief global search officer, I will be helping iProspect drive their best practices in every major global market," Mr. Marckini said. "I will be launching new iProspect offices worldwide and will help internationalize and unify the company's global search offering."

He will lead teams in Watertown, MA, and London as part of this effort from Isobar. These teams will roll out iProspect's leading natural search engine optimization and pay-per-click advertising tools through the Isobar network.

Mr. Marckini founded iProspect in 1996. He is widely considered to be an expert in search engine marketing. He has authored three books and is considered one of the pioneers of search engine marketing.

He has twice been on the list of BtoB Magazine's "Who's Who in Search Engine Marketing" and twice led iProspect to listings on both the Inc. 500 and the Deloitte & Touche Fast 500.

Mr. Marckini frequently speaks at industry conferences around the country, including Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit and the eMarketing Association Conference.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above