MAPS to Switch to Subscription-Based Services

Share this content:
Saying that it "can no longer afford to foot the bill" to help the Internet community control the flood of spam, Mail Abuse Prevention System LLC at midnight July 31 plans to eliminate nonsubscription access to its services and will begin charging fees for what it once offered for free or a low cost.


MAPS, Redwood City, CA, provides the Realtime Blackhole List, a list of Internet service providers that encourage or are neutral to companies that send or allow spam to be sent through their servers.


"When MAPS began to offer paid subscriptions, we believed that allowing access based on the ability to pay would allow the largest percentage of the Net to access the services while permitting MAPS to sustain itself with subscriptions from the large users of the services," the company noted. "What we have found instead is that we are our own worst competition."


Margie Arbon, MAPS' manager of market and business development, said that MAPS does not plan to eliminate its free services completely, particularly for individuals and nonprofit organizations. The company still plans to offer reduced-rate and some free query services, she said.


"No one will be turned away due to the inability to pay," she said. "We will manage to work something out. Those that can afford to pay are being required to do so."


She said most ISPs would end up paying about 5 cents per user, per year.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above