Mamma.com Adds Auction Component to Pay-Per-Click Program

Share this content:
Meta-search engine Mamma.com said yesterday that it added an auction-based pricing tool to its Mamma Classifieds flat-rate pay-per-click search product.


Placement of advertisers on Mamma will remain in the top three positions, the Montreal company said, but advertisers now get a choice to bid or maintain a flat-rate price. All advertisers will continue to be ranked by price in the Mamma Media Solutions Network.


Mamma also said it upgraded the Classifieds site and added tools to increase the ease of campaign management, including a keyword suggestion tool, an option to soft or hard map keywords, traffic and bid estimators and the ability to set bidding options to flat rate or auto bid.


"By limiting the number of advertisers on the results page, we also believe this directly increases the quality of exposure advertisers receive, as well as positively affecting the user experience on our page," president/CEO Guy Faure said in a statement. "Adjusting the keyword pricing to allow for flat-rate and auction-based pricing permits advertisers to select the system that best fits their individual needs."


In November, Mamma said it would buy technology provider Copernic Technologies so it could enter the quickly crowded desktop search market.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above