MailMutt Offering Marketers Category Bidding for E-Mail Search Results

Share this content:
EmailChannel Inc., which offers the MailMutt commercial e-mail search engine service, is now accepting real-time keyword category bidding for search results pages, offering marketers control over how information is gathered on the search engine, the company said this week.


MailMutt approves all sponsored marketing e-mails submitted to each category of the search engine, the Boca Raton, FL, company said. The results are displayed seven messages at a time, with seven sponsored messages on top of a page and seven relevant results below.


"Marketers appreciate the real-time bidding model because they can control the positioning of their messages on the search results page," Ryan Clement, EmailChannel's vice president of Internet products, said. "If they find they are slipping down the results page, they can instantly increase their bid for better or higher positioning."


Marketers only pay the bid price when the summary link of their message is clicked on and the detail of the message is viewed.


Marketers get daily position reports, which include a message's position throughout the day and at what time its position changed, Clement said. Marketers also can control how long a message will stay active and can remove it at any time.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here