Lufthansa Lands Travelocity as Web Partner

Share this content:
Lufthansa said yesterday that it was appointing Travelocity.com as its first global online travel partner.


The deal establishes an integrated marketing program for Lufthansa and Travelocity involving all of Travelocity's North American and European Web sites.


As a result of the agreement, Travelocity's German, Canadian, U.S. and U.K. sites will now feature special fares for Lufthansa flights. The agreement also includes joint promotions, marketing, advertising and e-mail campaigns.


"Travelocity has the brand technology and customer relationship management tools in place that will not only meet, but exceed our clients' expectations," said Thomas Winkelmann, Lufthansa's vice president, the Americas.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above