Listrak Debuts Geographic E-mail Targeting Tool

Share this content:
Listrak introduced a new e-mail marketing solution yesterday called Listrak Geo Tracking that enables geographical targeting.


Part of Listrak 3.0, this application tracks e-mail campaign performance data by geographical area and plots opens, reads and clicks by country and state on a visual map.


Listrak Geo Tracking will help e-mail marketers target messages by the region and lifestyle of their audience. Also, marketers can append or confirm demographic data on existing e-mail lists and verify the accuracy of an e-mail list that was rented.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above