List Briefs: 21st Century Debuts Spanish Magazine List

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21st Century Marketing, Farmingdale, NY, announced the first-time availability of the Siempre Mujer magazine list of 258,800 active paid U.S. subscribers.

This bimonthly magazine is published by Meredith Corp., and Siempre Mujer translates to Always Woman. Subscribers are female with a median age of 34 and median household income of $39,000.

Selections on the file include recency, geography, age, income, presence of children, homeownership, length of residence, dwelling unit size and interest categories. The base price is $105/M.

Adrea Rubin Offers Publishing Files

Adrea Rubin Management Inc., New York, was awarded list management of the Children's Better Health Institute active subscriber files.

The Children's Better Health Institute Master File has 316,000 active subscribers to CBHI publications Child Life, Children's Digest, Children's Playmate, Humpty Dumpty's, Jack and Jill, Turtle and U*S* Kids.

The Children's Better Health Institute Elementary School Publications file has 198,300 active subscribers to the CBHI titles geared to elementary school children: Child Life, Children's Digest, Children's Playmate, Jack and Jill and U*S* Kids.

Each file is selectable by recency, geography, gender of child, individual publication and renewals. Base prices are $95/M.

Impulse Media Introduces Symphonix Lists

Impulse Media, a division of RMI Direct Marketing Inc., Danbury, CT, was named manager for three new-to-market lists from Symphonix.

The Symphonix Health Supplement & Beauty Product Buyers file has 92,200 names for 2005 and a base price of $105/M. The Symphonix Save by Mail Product Buyers file has 7,600 August 2005 buyers and a base price of $100/M. The Symphonix Secrets of the Mind Book Buyers file has 6,600 first- and second-quarter 2005 buyers and a base price of $95/M.

Selects on these lists include gender, geography and recency.

Millard Presents Moosejaw File

Millard Group Inc., Peterborough, NH, introduced the Moosejaw catalog postal and e-mail files to the list market in October.

Moosejaw catalog specializes in outdoors apparel and gear. It has 38,800 last-12-month postal buyers and 67,900 last-12-month e-mail addresses. Moosejaw buyers are 52 percent female with an average age of 35, average household income of $85,000 and average unit of sale of $135.

The file is selectable by recency, dollar, gender, geography and product. The base prices are $110/M for postal names and $125/M for e-mail. Millard suggests this list for offers such as outdoors, fitness, apparel and fundraising.

Direct Media Gets BTB List

Direct Media Inc., Greenwich, CT, was named list manager for the new-to-market USI Business Buyers file of 33,200 last-12-month buyers. The USI Inc. catalog sells laminators, film and accessories to small and midsize businesses.

Selections on the file include recency, gender, business address, home address and geography. The base price is $120/M. Direct Media suggests this list for business offers such as ad specialty, education/seminar, business publishing, food/gift and greeting cards.

MKTG Adds Business Database

MKTG Services, Newtown, PA, released the Business Power Source -- New Business Registrations file of 1.7 million newly registered U.S. businesses.

This compiled file is part of MKTG's Business Power Source database of 12.1 million U.S. businesses. It contains new businesses that have registered for Internet domain addresses.

The database is selectable by geography, contact name, employee size, cottage industry, fax number, franchise, job function, sales volume, standard industrial classification and other attributes. The base price is $50/M.

MKTG suggests this file for business publications, computer systems/software, continuing education, insurance, office supplies and other business offers.

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