LinkShare, Alliance Join Forces

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LinkShare Corp., Mountain View, CA, a creator of marketing programs for commercial Web sites, this week announced an alliance with Affinia, New York, a customized shopping portals provider for small Web sites.

The deal combines Affinia's tracking technologies with LinkShare's custom merchandizing for affiliate marketing programs. As a team, the companies will work on technical integraton of products and on marketing.

In other news, Affinia has completed its 5,000th storefront since the company and service launched two weeks ago.

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