LifeMinders, Nextel Agree to Wireless Deal

Share this content:
LifeMinders Inc. yesterday formed an alliance with wireless communications company Nextel that will allow Nextel to send LifeMinders' personalized messages to a portion of its customers.


Initially, LifeMinders has agreed to provide location-based severe weather alerts and forecasting. LifeMinders, Herndon, VA, provides targeted one-to-one personalized messages in 16 categories. No timetable was given for an expansion of content.


The Nextel agreement expands LifeMinders' reach to 40 million consumers. The LifeMinders Wireless unit has similar arrangements with Metrocall and BlueLight.com.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above