LifeMinders, Nextel Agree to Wireless Deal
Initially, LifeMinders has agreed to provide location-based severe weather alerts and forecasting. LifeMinders, Herndon, VA, provides targeted one-to-one personalized messages in 16 categories. No timetable was given for an expansion of content.
The Nextel agreement expands LifeMinders' reach to 40 million consumers. The LifeMinders Wireless unit has similar arrangements with Metrocall and BlueLight.com.