LifeMinders, Air2Web Sign Internet Marketing Pact
Through the agreement Air2Web will bundle LifeMinders' direct marketing infrastructure, which will include data warehousing and its proprietary personalization process, with Air2Web's wireless backbone.
According to LifeMinders, the deal will combine its direct marketing infrastructure with the wireless platform of Air2Web, resulting in a highly personalized wireless Internet product to be deployed to Air2Web's carrier and portal clients.
LifeMinders currently offers severe weather alerts and ZIP code-specific forecasts to its wireless members. By working with Air2Web, it will extend that offering to the delivery of additional LifeMinders.com categories including personal events, horoscope and stock alerts.