LifeMinders, Air2Web Sign Internet Marketing Pact

Share this content:
LifeMinders, Herndon, VA, and Air2Web yesterday announced that Air2Web would be the first wireless ASP to distribute LifeMinders wireless personalization technology to its wireless carrier and business customer base.


Through the agreement Air2Web will bundle LifeMinders' direct marketing infrastructure, which will include data warehousing and its proprietary personalization process, with Air2Web's wireless backbone.


According to LifeMinders, the deal will combine its direct marketing infrastructure with the wireless platform of Air2Web, resulting in a highly personalized wireless Internet product to be deployed to Air2Web's carrier and portal clients.


LifeMinders currently offers severe weather alerts and ZIP code-specific forecasts to its wireless members. By working with Air2Web, it will extend that offering to the delivery of additional LifeMinders.com categories including personal events, horoscope and stock alerts.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above