LETTER:It's About Consent, Not Content

Share this content:
What Experian, the courts and the entire direct marketing industry have failed to understand in [the Experian, Mail Abuse Prevention System settlement] (iMarketing News, Oct. 22) is that bulk unsolicited e-mail is NOT about content: It's about CONSENT, and the private-property rights of the SysAdmins who own and operate the servers and routers that make the Net work.


In essence: I don't care if an unsolicited offer I may receive is for donations to the Red Cross or an ad for the sleaziest porno site imaginable. If I didn't ask for it, in advance and with full knowledge of what it would contain, it's spam, and I will take whatever measures are needed to protect my network and my users from further incursions of such.


Until the direct marketing industry recognizes and accepts that the Internet is anything but a public resource, and that there are massive private-property rights in effect where all the Net's thousands of mail servers are concerned, we're not going to make any real progress toward controlling spam, or in providing legitimate e-mail advertising resources.


Bruce Lane, Owner, Blue Feather Technologies,


kyrrin@bluefeathertech.com



Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here