Letter: Time For A "Do Not E-Mail" List

Share this content:
As a former small magazine publisher (for over 12 years) and a direct marketer (for subscriptions and organizational memberships) I have some experience and sympathy with the difficulty in recruiting new purchasers, subscribers, etc., in today's economy and marketplace.


Nevertheless, I cannot subscribe to any proposition that supports unlimited access to anyone via spam or unsolicited e-mails. Ordinary people who rely personally and professionally in the Internet and e-mail (and judiciously use the same) are now getting swamped with too many unsolicited e-mails and marketing efforts. To even think of supporting an industry-wide effort at self-regulation is to put off any reasonable solution or cure.


The same happened with telephone marketers, and look at all the state regulatory schemes that are now in place -- because the abusers were successful for too long in delaying any real action at self-regulation.


My suggestion is to establish on a state-by-state basis or on a federal basis the same regulatory scheme that New York has established for unsolicited telephone solicitations. In New York there is a central clearing house that you can call or send mail to in order to request that you be put on a "do not solicit" list that every telephone solicitor or solicitation outfit must check with before calling your number.


Why not have a statewide or countrywide central list of "do not mail" e-mail addresses that one can subscribe to, either forever or on an annual basis --even charge a nominal fee for it -- that all e-mail or internet solicitors must legally use to eliminate (purge) people from their solicitation lists. This can only be accomplished through legislation on a state-by-state basis or on a federal basis, otherwise it would be ignored by marketers. This cannot possibly be seen as depriving anyone of their rights or interfering with interstate commerce, especially if it is done on a uniform basis nation wide through federal legislation.


Chris Roosevelt, Address Withheld by Request


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above