Letter: Restraint Will Earn Marketers Respect

Share this content:
I recently read Ken Magill's column "Time to Lay it Out" and I applaud his message.


But have you ever wondered why the marketing industry is silent?


Ever wondered why the Association for Interactive Media is worried about bad PR?


Ever wondered why the "ignorant consumer press" constantly freaks out about privacy and the collection and use of marketing data?


It's because at every turn, when presented with a choice, the marketing industry has engaged in behavior roughly as honorable -- and as self-restrained -- as a herd of pigs turned loose at a buffet table.


Being upfront about intentions is a good start, but the only thing that's going to change public perception in the long run is respectful behavior from the marketing community. Mr. Magill's column could have been titled "Full Disclosure."


I'd like to suggest a headline for your next editorial: "Opt-In."


Cameron Crotty


sfcrotty@hotmail.com



Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here