LETTER: One Vote for Massages

To paraphrase from Ken Magill's recent editorial "Massages? Not a Good Sign" (www.dmnews.com/articles/2000-11-20/11684.html) , sometimes even editorial writers are so trivial it's an embarrassment.

I'd accept Magill's suggestions if the company were losing money or about to go out of business. The company told you why it was sending the release -- no staff turnover. That's rare and newsworthy today.

If the company found a cost-effective way to eliminate turnover, you should be writing a story about it and praising it in your editorials. I'll save you all the statistics about the cost of hiring and training new employees, and how long it takes for them to be productive on the new job.

• Dave Sutton


Sutton Marketing Inc.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...