LETTER: Just a Bunch of Yahoos

Share this content:
Just a Bunch of Yahoos

How right Ruth Stevens is about Yahoo (iMarketing News, Sept. 11).

A year or so ago we experienced our Yahoo sales representative "rejecting" advertising opportunities because our clients weren't willing to pay their large minimums to test their medium when it was highly sought after.

Though Yahoo isn't the first place we turn to these days for advertising opportunities, we have heard of "lower" minimums, but we haven't forgotten either.

Jerry Whiteway


MetaResponse Group


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above