LETTER: Just a Bunch of Yahoos

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Just a Bunch of Yahoos


How right Ruth Stevens is about Yahoo (iMarketing News, Sept. 11).


A year or so ago we experienced our Yahoo sales representative "rejecting" advertising opportunities because our clients weren't willing to pay their large minimums to test their medium when it was highly sought after.


Though Yahoo isn't the first place we turn to these days for advertising opportunities, we have heard of "lower" minimums, but we haven't forgotten either.


Jerry Whiteway


President


MetaResponse Group


jwhiteway@metaresponse.com
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