Letter: It's the Results That Matter

Share this content:
Tad Clarke's editorial ("CRM Doesn't Mean Cancel Real Marketing," DM News, March 20) is right on!


All the lingo means zip. It is only results that matter. And it is customers that are our real employers in direct ... no matter how we get our message to our audience.


Customers have "told" us choice, service, speed, value are most important to them - the customer. Clients/customers/patients/guests have zero idea what CRM is ... and they do not care. They only care that you care for them.


You are right about what you write. Good stuff.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above