LaunchForce Version 7 Debuts

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Rich media sales presentation software developer Eloquent Inc. is expected today to debut LaunchForce Version 7, the newest version of its so-called sales effectiveness software.

The company claims LaunchForce Version 7 lets large marketing departments deliver product information to sales representatives over intranets and track who views the content and who understands its main points.

"We're doing for the sales effectiveness process what Siebel did for the sales efficiency process," boasts Clifford Reid, CEO, Eloquent, San Mateo, CA. "[CRM systems] don't help the rep be more effective during the actual sales call."

LaunchForce Version 7 has three so-called centers: a tracking center, an information center and a control center.

The tracking center lets marketing and senior management monitor the use of content developed for the sales force and track comprehension and effectiveness of it with three-question quizzes or surveys.

"This ensures that the rep doesn't simply turn it on and leave the room," Reid said. "And if they can answer the questions without viewing the content, well that's fine, too."

The information center lets the company's sales force search content and monitor their own progress.

The control center lets the marketing department representatives store, organize and deliver content on a single browser interface.

The product supports word processing documents, spreadsheets, live and on-demand rich media presentations, HTML pages, video, audio, tests/surveys and events calendars.

LaunchForce Version 7 starts at $180,000 for 1,000 users to buy, and $45,000 per quarter per 1,000 users to rent.


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