Lanctot named Razorfish chief media officer

Share this content:

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Lanctot will oversee the identification of company investments, collaboration with Publicis sister agencies, and the management of media clients, according to a Razorfish statement.

Lanctot originally joined the company in 1999 when it was named Avenue A. A decade later, he joined Microsoft Corp. as managing director of advertiser and publisher solutions after the technology company sold Razorfish to Publicis. Lanctot left Microsoft in February.

Sheraton Hotels & Resorts named Razorfish its AOR in March. The shop's clients include Carnival Cruise Lines, MillerCoors and Levi Strauss & Co.

A Razorfish representative was not immediately available for comment.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above