Kmart Launches Family, Fitness Site

Share this content:
A new e-commerce site was launched by the Kmart Corp. called Family and Fitness (www.familyandfitness.com). The site also can be accessed at www.Kmart.com.


Family and Fitness is the first in a series of online shopping sites that Kmart plans to develop as part of its e-commerce strategy. The retailer's goal is to create a virtual city of neighborhoods at Kmart.com, with each one targeting particular customer segments by offering information, interaction and products. Family and Fitness is aimed at young mothers who have little time to exercise. The site offers them views on family and fitness via daily greetings, workout routines and chat sessions.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here