Kmart Launches Family, Fitness Site

Share this content:
A new e-commerce site was launched by the Kmart Corp. called Family and Fitness (www.familyandfitness.com). The site also can be accessed at www.Kmart.com.


Family and Fitness is the first in a series of online shopping sites that Kmart plans to develop as part of its e-commerce strategy. The retailer's goal is to create a virtual city of neighborhoods at Kmart.com, with each one targeting particular customer segments by offering information, interaction and products. Family and Fitness is aimed at young mothers who have little time to exercise. The site offers them views on family and fitness via daily greetings, workout routines and chat sessions.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above