King of Las Vegas to Pitch BroadcastAmerica.com

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BroadcastAmerica.com, Portland, ME, had older Americans in mind when it signed Wayne Newton as its spokesman Monday, said a company representative.


"[The company] wanted to target an audience that remembers "I Love Lucy" and Johnny Carson," said Jason Wolfe, assistant director of public relations at the Internet radio firm. "They said they would have gotten Elvis if he were still alive."

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