Keynote Systems Buys Online Research Firm

Share this content:
Web performance management firm Keynote Systems Inc. will pay $20 million in cash for Vividence Corp., an online customer research firm with clients such as Yahoo, Timberland, USA Today, eBay, Williams-Sonoma, FedEx, Microsoft and Citibank.


The acquisition is Keynote's third in the space following the Enviz purchase in October 2002 and NetRaker in April. With Vividence in its fold, Keynote claims it will dominate 80 percent of the online customer experience management market. The deal is expected to close in 30 days.


"It's not a matter of taking over competition," said Arnold Waldstein, vice president of marketing and business development at Keynote, San Mateo, CA. "It's more about consolidating our capabilities and broadening our footprint."


After the deal's closing, all 50 employees of Vividence will move into Keynote's office.


The Vividence name will remain, but eventually will be phased out.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above