Key point on Google

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> Google is determined to diversify in print, radio and TV ads

> The Google platform brings efficiency and accountability
to traditional media

> Small and midsize marketers are best suited to take advantage of Google's new offerings

> Fortune 1,000 firms will
follow if they overcome marketing department politics

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PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

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