Kenwood Balks at Full E-Commerce

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Kenwood USA Corp. recently upgraded its customer relations Web site but stopped short of entering the e-commerce game.

Kenwood, a manufacturer of home and car stereo equipment, DVD players and television sets, is wary of potential fulfillment costs and headaches.

"We are not prepared to logistically take on that role," said Joe Richter, president of the Long Beach, CA-based firm. "We have no direct-to-consumer plans as of now."

Site upgrades include a product comparison engine and viewer analytics software.

Revamping of the site,, was largely orchestrated by Blast Radius, New York, an e-commerce services firm.

Kenwood expects to introduce a site for its dealers in the fall. Richter said dealer relationships did not necessarily create a roadblock to e-commerce for his manufacturing firm.

"It's really a mix of things with logistics at the forefront," he said

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