Kensington Replaces In-House E-mail With Lyris
Kensington Computer Products Group, a division of ACCO Brands Corp. has chosen ListManager 9.0 from Lyris Technologies to drive the company's e-mail marketing campaigns.
Kensington Computer Products Group was using in-house e-mail marketing but was seeking to upgrade to a feature-rich tool that would help the company build a comprehensive e-mail marketing program.
Redwood Shores, CA-based ACCO Brands Corp. is one of the world's largest suppliers of branded office products, with annual revenues of nearly $2 billion. Kensington Computer is its technology division.
Lyris Technologies is a subsidiary of J.L. Halsey and provider of e-mail marketing solutions