KBtoys.com Picks Endeca for Merchandise Search

Share this content:
KB Online Holdings LLC's KBtoys.com, part of the mall retailer KB Toys Inc., selected Endeca InFront for better navigation on its namesake site as well as eToys.com, a name it now owns.


The technology from Endeca, Cambridge, MA, lets KBtoys.com customers search precisely for merchandise. Improved navigation will let visitors search by toy and video game brands, categories and characters on KBtoys.com and eToys.com.


Also, searchers will be offered promotions relevant to their searches. Such guided navigation is in line with KBtoys.com's strategy for boutiques or stores of related merchandise.


A better search engine not only eases trawling through the retailer's inventory of thousands of toys. It potentially boosts conversion rates and average order size because of easy navigation and shopping.


Endeca InFront users include Barnesandnoble.com, 1-800-Flowers.com, eBags.com, Home Shopping Network, Brookstone, Crate & Barrel, Tower Records, Lenox, Eddie Bauer, Arrow Electronics and Ritz Interactive for their Web sites.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here