KB Toys Moves Into EToys Fulfillment Center

KB Toys yesterday said it will begin using the Pittsylvania, VA, fulfillment center from its recent eToys purchase by mid-September.

The Pittsfield, MA-based retailer will use the 440,000-square-foot center to process, pack and ship KBkids.com orders. The company plans to hire more than 150 full-time employees for the facility and as many as 300 seasonal workers to support its holiday business.

The fulfillment center was part of KB Toys' $3.35 million purchase of eToys in May. The purchase also included the defunct e-tailer's trade name, Web domain name, logos and trademarks. KB also paid $5.4 million in April for eToys' unsold inventory.

Meanwhile, the existing KBkids.com fulfillment center in Danville, KY, will transition back to its original role as a distribution center for the company's 1,300 outlet stores.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...